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Turn ticket buyers into repeat customers

Event Marketing Platform

Every ticket buyer becomes a customer you own, with their permission on record. Bring them back before you spend a dollar on ads.

OverviewAcross 14 events
All time
Contacts
4,812
Purchasers
3,940
Attendees
3,105
Repeat purchasers
1,236
Opted in
2,870
AUD earningsAfter refunds, platform fees and promoter earnings
$186,420
91% of gross sales reaches you
Gross sales$204,910
Refunds$3,180
Latest campaignVol. 5 presale · Loyal and reachable
Sent
Audience742
Sent736
Opened468
Clicked191
Sent to loyal buyers before the public sale

Most event businesses buy the same customers twice

Ticketing keeps what it knows inside the event that earned it, so your best customer is a stranger at every launch. Loopyah keeps them as one customer you own.

Ticketing on its own
Today
  1. Rooftop Winter642 buyers

    M

    +639
  2. Warehouse NYE988 buyers

    M

    +985
  3. Harbour Sessions1,204 buyers

    M

    +1,201
  4. +2 more guest lists
Maya is a new name on every list, so every launch pays an ad platform to find her again.
Reacquired · $12,480
Loopyah CRM
One record

M

Maya Okaformaya.okafor@email.com
Repeat purchaser
Opted in
Events5
Tickets9
Spend$1,240
  1. Opened the presaleTue 8 Oct
  2. Bought 2 ticketsWed 9 Oct · $190
  3. Checked inSat 12 Oct
Rooftop WinterWarehouse NYEHarbour Sessions+2 more
Five guest lists, one customer, with her permission on record.
4,812Contacts you own

Every buyer, attendee, transfer and waitlist entry, once.

742Reached in one send

The presale reaches people who already bought from you.

$186,420Read across 14 events

Sales, refunds, fees, promoter earnings and payouts.

96%Of costs covered

Costs beside revenue, so margin lands before doors open.

Every ticket sale becomes a customer you keep

Buy a ticket, pay at the door, receive a transfer, check in or join a waiting list, and the person lands on one record with everything they have ever done with you. Bring in an existing audience by CSV and it lands on the same records, without duplicates.

One person, every event

Repeat buyers, attendees and ticket holders are the same person on one record, with their spend, refunds, events, notes and tags. Ten events later it is still one record.

The whole relationship

Purchases, refunds, transfers, check-ins, page visits, checkouts and every email they opened, newest first. What they are worth to you, on one screen.

Ask the business questions

Who spent over $500? Who has attended twice? Who can I email? Filter, share the view with your team, and open anyone without losing your place.

Search by name or email
Filter · 1
Add contact
Spend ≥ $200
1,418 contacts
ContactMarketingSpendAdded

M

Maya Okafor
Opted in
$1,240Mar 2024

E

Elena Rossi
Opted in
$2,110Jan 2024

L

Liam Nguyen
Opted in
$310Aug 2025

P

Priya Raman
Not opted in
$860Nov 2024

M

Marcus Webb
Not opted in
$640Feb 2025

A

Aisha Patel
Opted in
$220Jun 2026

J

Jordan Blake
Opted in
$275Sep 2025

N

Noah Fischer
Opted in
$410Apr 2025

G

Grace Whitfield
Not opted in
$1,560Oct 2024

S

Sofia Marchetti
Opted in
$1,030Jul 2025
1–10 of 1,418 contacts
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A full email marketing suite, built into your ticketing

Design in the builder, pick an audience from your own customer data, schedule it, and see who opened and clicked on each contact's record. No third-party tool, no syncing lists, no fees per contact or per send.

Vol. 5 presaleSent Tue 8 Oct · 48 hours before the public sale
Sent
  1. Audience742Loyal and reachable · saved segment
  2. Eligible at send7366 skipped on the permission check
  3. Opened46864% of delivered
  4. Clicked19126% of delivered

Skipped before sending: 4 hard bounced earlier, 2 unsubscribed after the send was approved.

M

What it added to Maya OkaforOne of the 742. Now on her record forever.
Repeat purchaser
  1. Email sentTue 8 Oct · 9:04 am
  2. Opened an emailTue 8 Oct · 6:12 pm
  3. Bought 2 ticketsWed 9 Oct · $190
Recent campaignsEvery open and click also lands on the contact
CampaignSentOpenedClicked
Vol. 5 presale736468191
Vol. 4 last call2,6141,290402
Winter Warehouse thank you1,9051,402260

Drag-and-drop builder

The same drag-and-drop builder you use for event emails, so there is one place to design and one sending system behind it.

Audiences from your own data

All contacts, marketable contacts, a static list, a saved segment, or one person straight from their record. No exports and no imports.

Schedule, test, send

Send now or at a set time, with a subject, preheader and a test email to yourself first.

Results on every contact

Delivered, opened and clicked per campaign, and the same opens and clicks on each contact's timeline, so you know who is paying attention before the next send.

Automation that maintains lists

A purchase, refund, transfer, check-in, permission change, open or click adds people to a list or removes them, without you touching it.

Deliverability handled

Send from your own authenticated domain, with one-click unsubscribe, bounces and complaints suppressed, and permission checked right before every email leaves.

The right people, kept up to date on their own

Build a segment once from purchase, attendance, spend, tag, permission and engagement rules and it rebuilds itself every time you open it. Rules move people in and out of lists as they buy, attend, open or unsubscribe. Every person's latest choice about hearing from you is kept and respected.

Loyal and reachable
Saved segment
742 contactsRebuilt from the rules every time it opens
  1. Attendance2 events
  2. Spend$200
  3. MarketingisOpted in
Send campaign
Save as list
List rules
3 active
  1. Checks inAdd to Attended 2026
    1,905 runs
  2. Buys a ticketAdd to Buyers 2026
    2,680 runs
  3. Refunds or unsubscribesRemove from Presale list
    58 runs
Lists stay current without a spreadsheetPurchases, refunds, transfers, check-ins, opens and clicks all count.
Maya's marketing permission
Opted in
  1. Subscribed14 Aug 2026
    Checkout · Harbour Sessions Vol. 4
  2. Unsubscribed2 Jul 2026
    Campaign link
  3. Subscribed20 Jun 2026
    Checkout · Winter Warehouse
The latest choice winsKept per organizer. Loopyah's own email settings stay separate.

Find what sells tickets, then do it again

Follow the path from event page to paid order and fix the step that loses buyers. Compare events, ticket types, releases, sources, promoters, discounts and channels on net revenue, and learn which first event turns a buyer into a regular. Any number you see is also a list of contacts you can open.

Visit to paid order, per source
First-time vs repeat purchasers
Compare events, offers and channels
Orders always win over tracking
Analysis
All events
Visit to paid orderNet revenue $151,900
  1. Event page visits18,420
  2. Checkout started3,960 · 21% of visits
  3. Paid orders2,680 · 68% of checkouts
Paid orders by source
41% Organic27% Email18% Promoters14% Ads
Purchasers by event
Repeat share 46%
First-time
Repeat

Read the whole business, not one event at a time

What you sold, what came back, what the platform and your promoters took, and what actually reached your bank, across every event and grouped by currency. Each event on one row. Each payout with its status and, when something is held, the reason.

Grouped by currency
Refunds counted once
Every total traceable
Payout holds explained
Revenue
All time
30 days
AUD earningsAfter refunds, platform fees and promoter earnings
$186,420
91% of gross sales reaches you
Gross sales$204,910
Refunds$3,180
Platform fees$9,220
Promoter earnings$6,090
Event financialsTicket sales and what each event earned you
EventGrossEarnings
Harbour Sessions Vol. 414 Aug 2026
$71,300$65,010
Winter Warehouse20 Jun 2026
$48,160$43,440
Rooftop Sundowner3 Apr 2026
$35,200$32,080
PayoutsPaid, still coming and why anything is held
  • Harbour Sessions Vol. 4
    1 on hold
    Paid $52,000Still coming $13,010
    Waiting for the refund window to close
  • Winter Warehouse
    Fully paid
    Paid $43,440Still coming $0
  • Rooftop Sundowner
    Fully paid
    Paid $32,080Still coming $0

Know whether the event makes money before it's over

Loopyah already knows your ticket, door, add-on and sponsorship revenue, refunds, fees, promoter payments, ad spend and payouts. Add venue, production, talent, staffing and the rest, and Profit shows actual profit, projected final profit, margin, the tickets left to break even and how much cash has actually arrived.

Planned vs actual by category
Fixed or per-attendee costs
Break-even in tickets
Cash kept apart from profit
Every forecast shows its assumptions
Harbour Sessions Vol. 5
12 Oct 2026 · 24 days to go
Expected $14.2K
Revenue to date$58,900Net of refunds
Costs$61,400$25,900 paid · $35,500 owed or estimated
Actual profit−$2,500Completed transactions only
Projected final profit$14,20017% margin at expected pace
CostsPlanned against actual, with the biggest overruns first
Copy from Vol. 4
CategoryActualStatus
Venue hire$18,000
Paid
Production$14,600 +$2,600
Committed
Talent$15,000
Committed
Marketing$4,900
Paid
Staffing$5,900 +$500
Estimated
Insurance and permits$3,000
Paid
Break-even310 seats left
$2,500 to go47 more tickets at $54 net each
96% of costs covered · mix: 70% GA, 30% VIP
Cash position
Collected
$58,900
Paid out to you
$31,200
Scheduled payouts
$19,600
Unpaid costs
$35,500
Paid and scheduled payouts cover unpaid costs

Ready for the list and the team you already have

Move an established business onto Loopyah without losing history, and run it with staff without handing over the keys.

Bring your existing list

Import a CSV with a preview, field mapping, row-level errors and a failure report. Existing addresses update the contact you already have, never a duplicate.

Notes and tags on the record

Customer context lives on the contact instead of in a spreadsheet, and tags feed segments and audiences.

Merge duplicates safely

Two records for one person become one. List membership, permission evidence and campaign history survive, and the strictest permission wins.

Give your team the right access

View, manage contacts, send campaigns or manage settings. Staff get what they need without full account control.

Every action on record

Imports, rule runs, campaigns and team actions each keep a history, so you can see who changed what and when.

Download what you filter

The contacts or tables behind any filter download as a file, using the same filters you see on screen.

Everything inside the platform

Customers, email marketing, analysis, money and profit. Twelve sections, one shell, one set of filters, and the same map you see in the app menu.

  • Overview

    Counts, new contacts and earnings at a glance.

  • Contacts

    Everyone who bought, held or used a ticket to your events.

  • Analysis

    Where sales come from, and what turns a first purchase into a second.

  • Lists

    Static lists and saved snapshots of a filtered result.

  • Segments

    Rules that keep an audience up to date on their own.

  • Campaigns

    Email your contacts about the next event.

  • Revenue

    Sales, fees and earnings by currency.

  • Event financials

    Ticket sales and what each event earned you.

  • Payouts

    What has been paid out and what is still coming.

  • Profit

    Costs, margin, break-even and cash.

  • Import

    Bring contacts in from a CSV, with mapping and a row-level error report.

  • Team

    Give teammates the right level of access, with a record of what they did.

All of it included with Loopyah ticketing. No extra subscriptions.

Every event makes the next one cheaper

The loop

Not a setup checklist. This is what happens on its own once you sell through Loopyah.

You sell tickets

Every buyer, attendee and transfer becomes a contact with their marketing permission on record. Nothing to set up and nothing to import.

You see what they are worth

Spend, refunds, events attended and the source behind each sale, on one record per person across every event you have run.

You email them first

Segment the ones most likely to buy and send them the presale from the built-in email suite, before the public sale opens.

They buy again

A past customer costs nothing to reach, so the next event opens with sales already on the board.

Then it runs again, on a longer list. Every event you sell makes the next launch cheaper than the last.

Questions operators ask

Yes. It comes with every organizer account that sells tickets on Loopyah. There is no CRM subscription, no charge per contact and no charge per email sent.

Your next event already has customers.

Every past buyer, every campaign and every dollar in one platform. Included with Loopyah ticketing.