Education Events in Pittsford

Two centuries of grit. One global glow up. How RIT reimagined its brand and built the metrics to match its ambition. How do you rebrand and reposition a locally renowned university as a global powerhouse? Join Cassandra Nickels, Associate Vice President for University Marketing Strategy for a look under the hood of RIT’s transformation. Discover how marketing became a strategic function centralizing passionate work through a unified vision. Check out the first years of the new brand campaign, including high-impact creative running in big-city markets. Most importantly, learn how RIT re-engineered results-driven metrics —evolving from awareness-building to lead-generating to community-building.