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Find the best education events and make the most of your time tomorrow in Atlanta. From music to science and more, we have the biggest event range and best discovery experience, there's something for everyone.
This course offers a comprehensive understanding of franchising as a pivotal, highly regulated form of business ownership and operation, crucial for business brokerage in Georgia and the entire USA. Over four hours, Marty will delve into the nature of franchising, exploring its definition, historical evolution, legal intricacies, and operational mechanics. The curriculum covers the distinctions between affiliated and unaffiliated franchises, the roles of franchisors and franchisees, and the strategic advantages and pitfalls from both perspectives. You will examine the legal landscape, including the FTC Franchise Rule, Franchise Disclosure Document requirements, and other federal and state regulations. Additionally, key points of franchise negotiation such as fees, contract terms, and territory rights will be discussed. The course concludes with practical insights on working with franchises as a licensed business broker, focusing on site selection, demographic analysis, and compliance with building requirements.
You're invited to an exclusive lunch & learn hosted by WSB-TV — and you won't want to miss it! This powerhouse seminar brings together industry leaders to break down what is changing, what is actually working right now — and what's next. You’ll walk away with the opportunity to access to these resources through your WSB-TV Account Executive. Our all-star speaker lineup includes Marian Pittman, President of WSB-TV & CMG Content, addressing AI in the Newsroom; Bill Thiel, VP of Research at CMG, will dive into the impact of AI on consumer research and audience insights for 2026; Quest Garigliano, Director of Growth Marketing, going head-to-head on Paid Search vs. AI; Sara Linartas, Digital Media Director at WSB-TV, on why SEO matters more in an AI world; and Jen Dragon, Senior Director of Creative Services, on the real value of strong, strategic ad creative that convert. Guests will also enjoy a hosted lunch and the chance to connect with WSB-TV's own Channel 2 Action News personalities during an exclusive meet-and-greet.