All Events in Canowindra

This practical workshop explores how arts and culture can play a powerful role in driving visitation and strengthening regional identity. Drawing on recent research and a new resource toolkit, the session will help participants better position existing cultural activity as part of the visitor economy. It will look at how to promote what already exists more effectively, while identifying opportunities to shape new experiences that are compelling, place-based and aligned with what visitors are seeking. Participants will consider how to develop and package arts and cultural activity into bookable, market-ready experiences, and how to build stronger connections with the tourism sector, including local operators, destination marketing organisations and councils. Relevant for artists, cultural organisations, tourism businesses and local government, the workshop is designed to be collaborative and outcome-focused, supporting participants to identify practical next steps for growing cultural tourism in their own communities.