The Worth It Event Index (WEI) Report US 2026

The Worth It Event Index (WEI) US 2026 report by Loopyah provides key insights and data on what makes an event “worth it” for attendees in 2026. Based on a survey of 500 US attendees, the report reveals that while demand for live events remains strong, attendees are now evaluating events through a sharper value lens.

Clear value-for-money, strong lineups, and trusted social proof are the top drivers of attendance decisions, while unclear details and overpromising quickly erode trust. In short, the report shows that while people still deeply value live events, organizers must now earn the “worth it” status with clarity, proof, and delivery to win attendees in 2026.

Download the full report to see what drives event revenue sales in 2026.

📈 Key Highlights

1. The Worth It Baseline

Attendee sentiment is positive, but not secure.
Nearly 2 in 5 attendees remain unconvinced that events consistently deliver enough value.

2. Proof Signals Beat Hype

Attendees rely on evidence from other people and past events, not just brand messaging.
The strongest pre-purchase confidence comes from visible, verifiable proof.

3. Unfamiliar events still feel risky

76.4% report moderate-to-high risk for unfamiliar events.
Unfamiliarity still triggers risk perception in the majority of attendees.
Confidence signals must appear early in the buyer journey to unlock conversion.

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✅ All Exclusive Key Insights & Trends
✅ Event Organizers strategies to sell out next event
✅ Downloadable Graphs & Charts
✅ Expert Commentary from Loopyah
✅ Media-ready citations

* Report conducted by Loopyah in partnership with Pollfish (February 2026). Please credit “The Worth It Event Index (WEI) Report US 2026 by Loopyah” when referencing.