The Event Attendee Insights Report 2025/2026

🧭 1. Attendance Is Rising

• 34% of attendees went to more events this year than last.
• 45% expect to attend the same number in 2026, and 29% plan to attend more.

Live events are rebounding — but audiences are more selective, valuing quality and originality over quantity.

💡 2. Social media dominates the discovery phase

• 65% find events on social media
• 38% use Google Search to discover events
• 29% rely on ticketing apps for final conversion.
• Only 3.8% rely on AI search engines to discover events.

Awareness begins socially, but conversion happens on trusted platforms — where pricing and legitimacy are clear.

💳 3. Pricing Transparency Defines Trust

• 85% say fees affect their decision to buy.
• 25% have abandoned checkout due to unexpected fees.
• 43% are more likely to buy during a low-fee window.

Attendees don't mind paying — they mind being surprised.

🔐 4. Ticket Security Is Non-Negotiable

• 76% rank ticket security as moderately to very important.

Verified, transferable, and fraud-proof tickets are now part of the buying decision.

🕐 5. The Earlier, the Better

• 67% buy earlier with early-bird incentives.
• 66% would buy sooner if refunds were easier.

Flexible policies accelerate sales — and reduce last-minute chaos.

🧩 Why This Matters

Audiences aren't attending fewer events — they're attending smarter.

They expect:

• Transparent pricing
• Frictionless mobile checkout
• Verified tickets
• Unique, well-produced experiences

Platforms like Loopyah empower organizers to meet these expectations — combining security, automation, and data-driven design to sell more tickets, faster.

📘 Get the Full Report

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• ✅ All Exclusive Key Insights & Trends
• ✅ Event Organizers strategies to sell out next event
• ✅ Downloadable Graphs & Charts
• ✅ Expert Commentary from Loopyah
• ✅ Media-ready citations